Marketing
Build Successful Brands
Brand managers are often likened to small business owners because we assume full
responsibility for a brand or brand family. It is our job to distill the brand's
essence, map out the competitors in the brand's category, identify marketing opportunities,
and be able to effectively communicate the unique benefits of that product or service
with the help of a cross functional team. Success in the brand management function
is measured by delivering against sales volume, market share, and profit projections
for our assigned business(es).
Team spirit, meaningful messaging and personal growth: Nestlé Purina's marketing department is anything but typical.
Career Paths You Can Take
- Take on levels of increasing responsibility within the Marketing department
- Move to the Market Development Organization (MDO) or into the Customer
Development Group (CDG)
- Join the Global Strategic Business Unit
- Become a member of the Consumer Communications & Insight group
- Take on an international assignment within Nestlé Purina PetCare
- Accept a Marketing assignment with one of the other operating companies within Nestlé
Skills You'll Gain
You'll gain "functional" skills in:
- Consumer Communications
- Renovation/Innovation (Product Development)
- Product Availability (Sales and Retail)
- Business Acumen
- Financial Analysis
- Communication Skills
Opportunities You'll Have
- Create the strategies to help drive brands that generate millions in sales and profit
for the company
- Give presentations to the senior leadership of the Company
- Travel around the country working with sales teams, working with creative agencies,
and conducting consumer research
- Potential to work in other countries as part of your career path
- Gain valuable business training as part of your development
- Truly make a difference in the lives of pets
Brand Management Intern Program
A Team Environment
Nestlé Purina interns contribute as full members of their assigned brand teams during
their 12-week internship, with responsibilities in the areas of:
- Advertising development
- New product introductions
- Competitive analysis
- Market research
- Consumer promotions
- Packaging development
High Impact Projects:
Three key projects involving analysis, new thinking, creative development, and recommendations
for action to management. Formal presentations are provided to marketing vice presidents,
directors, brand teams, and supervisors.
Performance Feedback
The Nestlé Purina PetCare marketing internship program is focused on providing summer interns with
the most valuable, hands-on experience possible. Supervisors and brand team members
provide our interns with constructive feedback and guidance regarding performance,
progress, and organizational information.
Who We Are Looking For
Candidate Profile
When evaluating internship candidates, Nestlé Purina PetCare looks for people
who are:
- A 1st year MBA student
- Demonstrated leaders
- Strategic thinkers
- Results-focused
- Team contributors
- Analytical
- Effective communicators
- Adaptable
- Positive and willing to have fun